Thursday, July 9, 2009

Creating an Urban Oasis from Stress in Lagos, Nigeria*

For many foreign businesses, entering the West African market equates to uncertainty. Plagued with corruption, weak political institutions, economic instability, and a whole host of other concerns that are singled out in the media, West Africa has it share of problems.

Nonetheless, with problems, comes opportunities to expand the economic market, and the California-based Bluefield Associates Inc (the proud manufacturer of Clear Essence Skin Care), is using this opportunity to provide much needed holistic, wellness, and relaxation services to the residents of Lagos, Nigeria.

According to Ms. Maisha Scott, the Vice President for Africa for Bluefield Associates, Inc- one of the partnering companies behind the spa project - Nigeria has the largest population of any African country and is growing; as soon as you walk the streets of Lagos, its commercial capital, you feel the effects of this trend.

In addition to the residents, Lagos serves as home for many diplomats, expatriates, telecommunication, financial services and oil companies employees, all living harmoniously in a stressful, yet welcoming, environment.

Maisha notes,
"one can not avoid stress in Nigeria." It is a part of the lifestyle there. The only thing you can do is learn to manage the stress, and that is what our destination spa will assist with."
Our goal is to help our clients unwind, relax, and wash the stress away, while educating them on healthy eating techniques, breathing exercises, and overall holistic health.

For more on Clear Essence Spa, visit their website on http://www.clearessencecaliforniaspa.com

Comment: Bring your franchise to Nigeria...well, the risks are there but can be managed. If in doubt, ask Ms Scott, Bluefield Associates and owners of the Clear Essence skin care franchise. Call us for advise. Email Ndudi Osakwe on ibgnigeria@gmail.com.

First reported in African Travel Magazine (www.africa-ata.org/ng_spa.htm)

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