Wednesday, July 28, 2010



The Honorary Consul General of the Republic of Singapore
The Honorable Commissioner of Commerce and Industry
Iyalode Alaba Lawson, MFR, Chairperson, Business Women Group, NACCIMA
Chief (Mrs) P. Kuye, President, Institute of Direct Marketing of Nigeria
Official from National Agency for Foods and Drugs Admin and Control
Official from the Lagos Chamber of Commerce and Industry
Delegates from Singapore
Ladies and Gentlemen

We are very pleased to all of you for honoring our invitation with your distinguished presence to the International Enterprise Singapore Food and Beverage trade mission to Nigeria. This is a mission that would pave the way to a better Nigeria-Singapore business relationship.

As Nigerians, we are conversant with the giant strides made by the government and people of Singapore in the transformation of their country from being a third to a first world. We are aware that they have the most business friendly regulation in the world and have successfully led the world in the ease of doing business as compiled by the World Bank in the past four years. We are also conscious of their global business competitiveness rating, the first class facilities and access to good governance (e-government) that has made Singapore the envy of the whole world.

Presently, Singapore ranks as one of the fifth largest economies in the world by gross domestic product. We are therefore privileged to have them here. By the International Enterprise Singapore beaming the searchlight on Nigeria is a sign of a better relationship ahead for both countries, both commonwealth nations with a bond in the English Language.

I wish to inform the delegation that by this Mission, they are not only delivering their products to the 150 million people resident in Nigeria but to the entire West African sub-region and its strong 350 million people as Nigeria serves as the gateway. Entering the Nigerian market has its challenges but there are ample opportunities for business. Today it is commerce, tomorrow it would be industry! According to the Honorary Consul General of the Republic of Singapore, Chief Haresh Aswani, MFR, ‘the truth is that Nigeria is the next frontier’. Economic progress has been made especially in open attitudes towards global outreach by both business and government.

Business intelligence shows that Nigeria remains a country to be beaten in sub Saharan Africa as an investment destination. According to the World Bank, Nigeria’s macroeconomic performances over the past years have been commendable and include the following: growth in the non-oil sector, reduced inflation rate, increase in international reserves, bank reforms, improvement in credit rating, adoption of common external tariff, liberalization and privatization. Culturally, Nigerians are outward looking in terms of business and are known for creating opportunities.

To this end, we implore the International Enterprise Singapore and SPRING that opportunities exist in Nigeria for investments in manufacturing, infrastructure, information and communication technology, hospitality, financial services and foods etc. Singapore food and beverage companies should consider setting up packaging, canning plants and develop franchises for the return on investment is high. In the words of His Excellency, Mr. Shabbir Hassanbhai, Singapore’s High Commissioner to Nigeria, ‘a return on equity as much as 20% is realizable in Nigeria and it is one of the highest in the world’. The federal and state governments are working on providing enabling environments for businesses to thrive in the country. Take advantage!

Finally, special thanks to Orissa International for providing us the window of opportunity to work with the people and government of Singapore as the local host. We look forward to more opportunities.

Thank you all for your patience.

Ndudi Osakwe
Principal Consultant

Sunday, July 18, 2010

Pabod's Way To Nigerian Fun Seekers!

There is sense in investing in the Nigerian marketplace.
Have we over-flogged this truism? I do not think so!
The Nigerian investment environment gained further recently as a South African brewing firm, Pabod Breweries Limited, formally unveiled Castle Milk Stout in Lagos.

Pabod Breweries is a subsidiary of SABMiller, which has grown from its original South African base into a global company with operations in both developed markets and in emerging economies such as Eastern Europe, China and India. SABMiller, which was known as South African Breweries prior to its 2002 acquisition of Milwaukee-based Miller, now gets 35 per cent of its overall profits from Africa, compared with just four per cent for rival Diageo.

A statement on Friday said the brand of stout, blended with some quantity of milk, was formally reintroduced into the country because of its wide acceptability.The statement quoted the Managing Director of Pabod, Mr. Johan De Kok, as saying during the unveiling that his company was committed to offering quality choice to consumers.

According to him, ”We are still committed to our goals at PBL of producing high quality products for the nation. The long awaited entry of Castle Milk Stout into Lagos is sure to generate waves of excitement in the overall Nigerian market.”

He said Castle Milk Stout was carefully made by utilising slow-roasted barley, the choicest of hops combined with a touch of lactose milk for a smoother, fuller flavoured premium stout, which could only be described as a welcome delight to the taste buds. Source: (July 18, 2010).

PS: Email us on for more on companies entering the Nigerian marketplace and on nations that have beamed their business searchlight on the country.