Positioning in an emerging market: YOUR OFFICE IN LAGOS AND NIGERIA.
REPRESENTATIVE OFFICE CONCEPT. Definition: A Representative Office is an office established by a company to conduct marketing and other non-transactional operations, generally in a foreign country where a branch office or subsidiary is not warranted. Representative offices are generally easier to establish than a branch or subsidiary, as they are not used for actual "business" (e.g. sales) and therefore there is less incentive for them to be regulated. FUNCTIONS • Coordinate your company’s activities and schedule appointments • Establish contacts with local clients by personal visits, phone calls, emails etc • Assist in business networking and liaison with local clients and prospects and attend meetings • Provide local logistics support including hotels and vehicles reservations, airport protocols, security escort arrangements and visas facilitation • Relate with relevant professionals, trade associations and government institutions • Offer market research assist...