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In Nigeria, preowned cars take on the gloss of status symbol and have developed nicknames. The 2000 Honda Accord is widely known as "Baby Boy." The flashy 2003 Accord earned the sobriquet "End of Discussion." Then came the redesigned, equally impressive 2007 Accord: "The Discussion Continues."

Business experts at the just concluded West Africa Global Trade & Investment Forum in London advised current and potential investors in Africa "not to be caught up in the (business) hype" common on the continent reports 234next newspapers. David Cowan, chief economist and director of Africa at Citigroup, a multinational financial services company, said while "gold rushing (seeking for investment opportunity)" is important for investors in Africa, there are "simple rules" that need to be observed in order to succeed in business. "The first is, don't get caught up in the hype," Mr Cowan said. He said that the big hype at the moment around Africa is meeting the need of the middle class. "But there is no real middle class in Africa. There is growing wealthy elite and there is very rapidly growing poor population which in itself provides huge market opportunity for discerning investors," he added. Mr Cowan also said that invest

REPRESENTATIVE OFFICE CONCEPT. Definition: A Representative Office is an office established by a company to conduct marketing and other non-transactional operations, generally in a foreign country where a branch office or subsidiary is not warranted. Representative offices are generally easier to establish than a branch or subsidiary, as they are not used for actual "business" (e.g. sales) and therefore there is less incentive for them to be regulated. FUNCTIONS • Coordinate your company’s activities and schedule appointments • Establish contacts with local clients by personal visits, phone calls, emails etc • Assist in business networking and liaison with local clients and prospects and attend meetings • Provide local logistics support including hotels and vehicles reservations, airport protocols, security escort arrangements and visas facilitation • Relate with relevant professionals, trade associations and government institutions • Offer market research assist

This has become a familiar storyline... During a series of trips to Africa last year, Tim Solso had a realization: China was beating him at his own game. So the chief executive of Cummins Inc., a maker of truck and machinery engines, vowed to catch up. He plans to quadruple the company's sales in Africa to about $1 billion within five years, investing $15 million annually to train staff and build sales offices from Johannesburg to Casablanca. The company recently installed in South Africa an executive to oversee Africa operations, previously supervised from Europe and Indiana. Cummins joins a growing number of U.S. companies vying for a stronger foothold on the continent. Caterpillar Inc., the giant maker of construction equipment, is selling more trucks to Mozambique and Zambia. Harley-Davidson Inc. is opening dealerships in Botswana and Mauritius. General Electric Co. has its first aircraft-leasing office in Ghana for Central and West African airlines. Google Inc., Archer Dan